Bendigo Workshop: 

How to build NEW VALUE into your business 

by applying business model innovation

When: Thursday March 22nd 2012, 9:00am - 1:00pm

Where: The Bendigo Bank Theatre, The Capital, 50 View St, Bendigo

Download Brochure:

Right click on the link below and select save link as 


Who should Attend? 

  • Anyone involved in setting the direction of an existing SME (MD, CEO, CFO, COO, CIO, CMO)
  • Those planning to establish a new business, or create a new product or service (Founders)

Business Model Innovation is about doing what you do now in a totally different way in order to create NEW VALUE

  • Explore new ways to reach customers
  • Identify new revenue streams
  • Re-configure supplier and customer relationships
  • Leverage new partnerships and alliances
  • Develop new capabilities for growth
  • Leverage your knowledge by thinking laterally
Presented By

Sponsored By 

 Learn what a business model is.

Better understand the architecture of your business model to help create new value.

Create new market offerings from your existing knowledge

Understand how other SME’s have become export focused.

Obtain the tools you need to re-think your market position.

Experience how business model design can be applied to a practical business problem.

Understand the power of constraints to set your thinking free.


 Use the learnings to resolve key business issues and opportunities that are relevant to your organisation.

About Your Presenters

Marcus Tarrant

Managing Director, Mission HQ

BEc, Masters in Enterprise Innovation

Marcus is an expert in business model design.  He has not only advised and lectured in business model design at leading Australian programs, but has also lead and innovated businesses through large scale business model innovation.  His industry experience crosses manufacturing, financial services, software, online and clean energy technologies.

Prior to founding Mission HQ, Marcus was Head of Professional Services at ipernica, Australia’s only ASX listed intellectual property commercialisation firm.  As head of professional services, Marcus lead a team that advised the following clients on key technology commercialisation decisions: DSTO, Monash University, Landgate, Telstra, Edith Cowan University, Starfish Ventures, NSInnovations, Genetic Technologies Group, Fumetube technologies, AEGIS, NICTA, Audinate, OFIDIUM and many others.

Prior to his role at ipernica, Marcus was a Senior Consultant with Deloitte Consulting, working on major strategy development and business model design issues at some of Australia’s leading manufacturing and financial services organisations.

Bryce Steele

Managing Director, Enterprise Accelerators

B.Build, Masters In Enterprise Innovation 

Bryce is an experienced business leader, consultant and facilitator, with high-level experience in industry-to-research collaboration facilitation, management consulting, change management, innovation, commercialisation, manufacturing and project management. Bryce has provided advice to many businesses in areas of market strategy and business model optimisation. 

He has been involved in the successful delivery of organisational improvement, innovation and commercialisation projects across a wide range of industries including automotive, manufacturing, ICT, electronics, clean technology, and construction, for SME’s and for organisations such as Enterprise Connect, Vic Dep’t Innovation and Dep’t of Sustainability and Environment. 

Bryce has strategic and operational experience as State Manager for the Australian Institute for Commercialisation and as executive manager in a number of businesses including a major structural steel fabricator, and three of his own businesses. He previously spent 15 years as a project manager in the construction industry.