Commercialising Trademarks

Posted by Marcus Shane on Monday, December 6, 2010 In : Intellectual Proerty Commercialisation 

About Trademarks.

 

A trademark is a fantastic business asset, but is usually a complementary asset to other intangible assets.  The other intangible assets (eg. Business method, system, process, product or service) usually form the core of the value transfer.  Without a core value delivery mechanism it is very difficult to leverage value from a trademark.

 

In my view, only established brands have the opportunity to leverage a trademark in isolation, there are some exceptions but they ar...


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Preparing an Information Memorandum that will raise capital

Posted by Marcus Shane on Wednesday, May 26, 2010 In : Venture Capital 

This was one of our best attended events of the Innovation Festival Series.  The event focused on the fact that the document is only the end point of the process.

We successfully guided several attendees away from the traditional venture capital process by providing guidance on the types of opportunities that are likely to have success in this channel.  In my view this was a substantial success of the session.  When you are in the early stages of opportunity creation, there is little time to w...


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Commercialising Government and Statutory Authority Innovation

Posted by Marcus Shane on Wednesday, May 26, 2010 In : Intellectual Proerty Commercialisation 
One of the key challenges in the commercialisation of government and statutory authority innovation is the measurement of success.

Metrics formed a key aspect of this presentation and the associated discussion.  The concept of impact vs commercial return was discussed and evaluated.  Furthermore the concept of measuring outputs of commercialisation without first referring to the inputs that a commercialisation team may have to work with were discussed.  A key element of creating successful com...
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Managing Intellectual Property in Government and Statutory Authorities

Posted by Marcus Shane on Wednesday, May 26, 2010 In : Intellectual Property Management 
This event was well attended by a broad cross section of Victorian Government departments.

Andrew Greaves, Assistant Auditor General, VAGO provided a brilliant overview on the 2005 Auditor General's report on Managing Intellectual Property in Government.  Some guidance was sought by departments on the threshold level at which intellectual property should be captured, and for what purpose.  Some high level direction on these issues was provided.  Additionally it emerged that the Department of ...
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Establishing an Innovation Programme

Posted by Marcus Shane on Wednesday, May 26, 2010
This seminar provided some relevant group discussion on the issues associated with the establishment of an innovation programme within the government context.

The event was attended by a broad range of Victorian government agencies and highlighted the need for further information and guidance in this area.  All participants expressed a distinct lack of availability of information and best practice related to the creation of government innovation programmes.  Some attendees were in the early st...
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Technology based Intellectual Property Valuation

Posted by Marcus Shane on Tuesday, May 25, 2010
Discussion at this event centred on the topic of value (a whole subject in itself, and a passion of mine!)

The value discussion was a useful pre-curser to a structured approach to the valuation of technology based intellectual property. 

This discussion looked at the simple concept of property valuation and discussed the relevance of different perspectives on value.  A property has a number of different values, none right, and none wrong, but all relevant from their individual perspectives.
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Developing a Go-To-Market Strategy

Posted by Marcus Shane on Tuesday, May 25, 2010 In : Technology 2 Market 

This subject was developed for the 2010 Australian Innovation Festival.  When researching this topic, we found a distinct lack of information available.  This is reflected in the enormous volume of hits this presentation has received in its first 18 hours on Slideshare!

Whilst much information about taking a technology to market is undertaken from either a technology or marketing perspective, there, there are many business decisions to be made throughout the process.  Developing a framework to...


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Business Model Design for Technology based ventures.

Posted by Marcus Tarrant on Tuesday, May 25, 2010 In : Opportunity Evaluation 
In preparing our seven events for the Australian Innovation Festival, it was interesting how many of the diverse event topics kept coming back to business model design as a foundation.

The creation and selection of alternate business models is a critical element of any business planning, financial modelling, business valuation, or investment preparation.  It forms the dialogue between the technology itself and the economic profile of the opportunity.

The business model design event provided uni...
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About Me


Marcus Tarrant I have been specialising in the implementation of innovation for 20 years. My view in working with innovation is that it simply doesn't just happen. It really needs a prod along. It is hard work and takes a strong commitment to the end result. I developed the Innovation Catalyst seminar series to assist a broad range of professionals move their opportunities forward. I provide training, facilitation, structured processes and thought leadership to assist in making innovation happen. I have a fantastic son, Atticus who is 18 months old and provides a whole new way of looking at the world.

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