About Trademarks.

 

A trademark is a fantastic business asset, but is usually a complementary asset to other intangible assets.  The other intangible assets (eg. Business method, system, process, product or service) usually form the core of the value transfer.  Without a core value delivery mechanism it is very difficult to leverage value from a trademark.

 

In my view, only established brands have the opportunity to leverage a trademark in isolation, there are some exceptions but they ar...

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This was one of our best attended events of the Innovation Festival Series.  The event focused on the fact that the document is only the end point of the process.

We successfully guided several attendees away from the traditional venture capital process by providing guidance on the types of opportunities that are likely to have success in this channel.  In my view this was a substantial success of the session.  When you are in the early stages of opportunity creation, there is little time to w...

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One of the key challenges in the commercialisation of government and statutory authority innovation is the measurement of success.

Metrics formed a key aspect of this presentation and the associated discussion.  The concept of impact vs commercial return was discussed and evaluated.  Furthermore the concept of measuring outputs of commercialisation without first referring to the inputs that a commercialisation team may have to work with were discussed.  A key element of creating successful com...
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This event was well attended by a broad cross section of Victorian Government departments.

Andrew Greaves, Assistant Auditor General, VAGO provided a brilliant overview on the 2005 Auditor General's report on Managing Intellectual Property in Government.  Some guidance was sought by departments on the threshold level at which intellectual property should be captured, and for what purpose.  Some high level direction on these issues was provided.  Additionally it emerged that the Department of ...
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This seminar provided some relevant group discussion on the issues associated with the establishment of an innovation programme within the government context.

The event was attended by a broad range of Victorian government agencies and highlighted the need for further information and guidance in this area.  All participants expressed a distinct lack of availability of information and best practice related to the creation of government innovation programmes.  Some attendees were in the early st...
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Discussion at this event centred on the topic of value (a whole subject in itself, and a passion of mine!)

The value discussion was a useful pre-curser to a structured approach to the valuation of technology based intellectual property. 

This discussion looked at the simple concept of property valuation and discussed the relevance of different perspectives on value.  A property has a number of different values, none right, and none wrong, but all relevant from their individual perspectives.

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This subject was developed for the 2010 Australian Innovation Festival.  When researching this topic, we found a distinct lack of information available.  This is reflected in the enormous volume of hits this presentation has received in its first 18 hours on Slideshare!

Whilst much information about taking a technology to market is undertaken from either a technology or marketing perspective, there, there are many business decisions to be made throughout the process.  Developing a framework to...

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In preparing our seven events for the Australian Innovation Festival, it was interesting how many of the diverse event topics kept coming back to business model design as a foundation.

The creation and selection of alternate business models is a critical element of any business planning, financial modelling, business valuation, or investment preparation.  It forms the dialogue between the technology itself and the economic profile of the opportunity.

The business model design event provided uni...
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