This subject was developed for the 2010 Australian Innovation Festival.  When researching this topic, we found a distinct lack of information available.  This is reflected in the enormous volume of hits this presentation has received in its first 18 hours on Slideshare!

Whilst much information about taking a technology to market is undertaken from either a technology or marketing perspective, there, there are many business decisions to be made throughout the process.  Developing a framework to enable the consideration of appropriate decisions was the core objective of this presentation.

Feedback from attendees at the session was overwhelmingly positive and the underlying approach addresses many key issues in the technology to market journey.  We have undertaken considerable consulting activity to assist clients in better structuring this journey so it is repeatable, compliant and effective in managing the innovation commercialisation process.