Showing Tag: "commercialisation" (Show all posts)

Commercialising Trademarks

Posted by Marcus Shane on Monday, December 6, 2010, In : Intellectual Proerty Commercialisation 

About Trademarks.

 

A trademark is a fantastic business asset, but is usually a complementary asset to other intangible assets.  The other intangible assets (eg. Business method, system, process, product or service) usually form the core of the value transfer.  Without a core value delivery mechanism it is very difficult to leverage value from a trademark.

 

In my view, only established brands have the opportunity to leverage a trademark in isolation, there are some exceptions but they ar...


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Commercialising Government and Statutory Authority Innovation

Posted by Marcus Shane on Wednesday, May 26, 2010, In : Intellectual Proerty Commercialisation 
One of the key challenges in the commercialisation of government and statutory authority innovation is the measurement of success.

Metrics formed a key aspect of this presentation and the associated discussion.  The concept of impact vs commercial return was discussed and evaluated.  Furthermore the concept of measuring outputs of commercialisation without first referring to the inputs that a commercialisation team may have to work with were discussed.  A key element of creating successful com...
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Developing a Go-To-Market Strategy

Posted by Marcus Shane on Tuesday, May 25, 2010, In : Technology 2 Market 

This subject was developed for the 2010 Australian Innovation Festival.  When researching this topic, we found a distinct lack of information available.  This is reflected in the enormous volume of hits this presentation has received in its first 18 hours on Slideshare!

Whilst much information about taking a technology to market is undertaken from either a technology or marketing perspective, there, there are many business decisions to be made throughout the process.  Developing a framework to...


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About Me


Marcus Tarrant I have been specialising in the implementation of innovation for 20 years. My view in working with innovation is that it simply doesn't just happen. It really needs a prod along. It is hard work and takes a strong commitment to the end result. I developed the Innovation Catalyst seminar series to assist a broad range of professionals move their opportunities forward. I provide training, facilitation, structured processes and thought leadership to assist in making innovation happen. I have a fantastic son, Atticus who is 18 months old and provides a whole new way of looking at the world.

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