This subject was developed for the 2010 Australian Innovation Festival.  When researching this topic, we found a distinct lack of information available.  This is reflected in the enormous volume of hits this presentation has received in its first 18 hours on Slideshare!

Whilst much information about taking a technology to market is undertaken from either a technology or marketing perspective, there, there are many business decisions to be made throughout the process.  Developing a framework to...


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