Showing Tag: "strategy" (Show all posts)

Developing a Go-To-Market Strategy

Posted by Marcus Shane on Tuesday, May 25, 2010, In : Technology 2 Market 

This subject was developed for the 2010 Australian Innovation Festival.  When researching this topic, we found a distinct lack of information available.  This is reflected in the enormous volume of hits this presentation has received in its first 18 hours on Slideshare!

Whilst much information about taking a technology to market is undertaken from either a technology or marketing perspective, there, there are many business decisions to be made throughout the process.  Developing a framework to...


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Business Model Design for Technology based ventures.

Posted by Marcus Tarrant on Tuesday, May 25, 2010, In : Opportunity Evaluation 
In preparing our seven events for the Australian Innovation Festival, it was interesting how many of the diverse event topics kept coming back to business model design as a foundation.

The creation and selection of alternate business models is a critical element of any business planning, financial modelling, business valuation, or investment preparation.  It forms the dialogue between the technology itself and the economic profile of the opportunity.

The business model design event provided uni...
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About Me


Marcus Tarrant I have been specialising in the implementation of innovation for 20 years. My view in working with innovation is that it simply doesn't just happen. It really needs a prod along. It is hard work and takes a strong commitment to the end result. I developed the Innovation Catalyst seminar series to assist a broad range of professionals move their opportunities forward. I provide training, facilitation, structured processes and thought leadership to assist in making innovation happen. I have a fantastic son, Atticus who is 18 months old and provides a whole new way of looking at the world.

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