About Trademarks.

 

A trademark is a fantastic business asset, but is usually a complementary asset to other intangible assets.  The other intangible assets (eg. Business method, system, process, product or service) usually form the core of the value transfer.  Without a core value delivery mechanism it is very difficult to leverage value from a trademark.

 

In my view, only established brands have the opportunity to leverage a trademark in isolation, there are some exceptions but they ar...


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