About Trademarks.

A trademark is a fantastic business asset, but is usually a complementary asset to other intangible assets.  The other intangible assets (eg. Business method, system, process, product or service) usually form the core of the value transfer.  Without a core value delivery mechanism it is very difficult to leverage value from a trademark.

In my view, only established brands have the opportunity to leverage a trademark in isolation, there are some exceptions but they ar...