Developing an innovative go-to-market strategy
When: Thursday May 6th, 8am - 10am
Where: Karstens at CQ, 123 Queen St, Melbourne, Level 3
Taking a technology to market is a complex process and often follows a difficult path. This seminar explores the issues that can arrise when developing a path to market, and how to select the right market pathway for your IP.
Steve Telburn from Secret Sauce Pty. Ltd. will provide a hard won case study on taking an innovative technology to market.
This seminar will cover
Where does the "Go-To-Market Process fit"? - How does a go-to market process fit within an organisation
A framework - A framework to assist in selecting the ideal go-to market strategy
Best Practices - Experiences and anecdotes
Case Study - Steve Telburn will provide a case study of how a successful Australian Venture-Capital backed company selected the most desirable markets for their platform technology.
Facilitated Discussion - Lets solve some real world problems
Networking - Meet and Exchange ideas with others on Go-To-Market challenges